La Kaffa Co., Ltd. (hereinafter referred to as “La Kaffa”, stock code of Taipei Exchange: 2732) will go public on the 20th, with the share price of 110. Security agents of 15 countries have flown from around the world to Taiwan to attend the listing ceremony, as well as the annual global security agents meeting and the operation workshop, which are expected to help global brands, such as Chatime, grow rapidly and stably in sales in 2015.
Wang Yao-hui, the Chairman of La Kaffa, stated, among the very few food and beverage brands in the world, La Kaffa directly and closely works with suppliers from European, American and other countries. In 2015, La Kaffa not only will continue to promote its five major brands, but also will enter the markets of bottled tea and ice products (ice cream, soft serve, and popsicle). With its ability to innovate and develop new products and automatic machinery and its introduction of the “automatic ingredient processor”, La Kaffa has replaced the labor with machinery for cooking, eliminating any human mistake, to achieve “globally consistent quality” and to gain mass production capabilities. Furthermore, with the operation, which will benefit not only itself but the partners, La Kaffa is confident to promote the soft power of this Taiwanese brand to the world stage and become a fusion food group, which is both a brand and a platform.
With the international development after the listing, La Kaffa has recruited the former CEO of the world famous coffee brand, Gloria Jeans Coffee, Neil Jeffery Gill, to be the CEO of La Kaffa’s Australian joint venture subsidiary. He is in charge of the reformation of the brand to help La Kaffa develop its business in European and American countries. La Kaffa stated that in past years, under Neil Jeffery Gill’s leadership, Gloria Jeans Coffee has become the top Australian coffee brand, and its business has been far ahead that of Starbucks in Australia. Neil Jeffery Gill has also duplicated the successful Australian experience of Gloria Jeans Coffee in European and American Markets.
La Kaffa went further to state that in 2015, it would continue to lead the drink markets in Asia and Australia, and would expand the markets in European and American countries as well. It is believed that La Kaffa would definitely benefit from the efforts of the management team and Neil Jeffery Gill’s involvement, and the preliminary outcome would soon be seen in the first half of this year. Compared to last year, the portion of entire revenue accounted for by European and American regions has also increased greatly this year.
The total revenue of La Kaffa in 2014 was up to 1.408 billion NTD, increasing 22% compared to 1.154 billion in 2013, reaching a record high since 2014 when La Kaffa was established. Furthermore, since August 2014, the total revenue per month has been reaching record highs for five successive months.