Organization
Since its establishment, KINGZA INTERNATIONAL CO., LTD. has continued to promote the development of domestic and foreign brands in Taiwan. Currently, its brands include "Apricot Japanese Pork Chop", "Duan Junzhen" Beef Noodles, "Osaka Wangsho" and "Kyoto Katsuhito".
Ruili (Hangzhou) Food & Beverage Management Co., Ltd. was established in 2004 and officially listed on the OTC on January 20, 2015, and continues to expand its beverage and restaurant brands both domestically and internationally. At present, we have "Tiger's Bowl", "GOMAX", "Fruit and Wheat De Fresh Drink Creation", "Juice Tea", "heilongtang", "lvatea", "Green Chilli", etc. We have a wide range of brands in China and abroad. lvatea" and many other restaurant brands. The company has over 1,100 directly-managed and franchised outlets in Mainland China, mainly in the central China region, and is expected to grow to 1,600 outlets in 2018.
Strategy
Lakaffa International is expanding into the international market by means of multi-faceted operation and the tenets of integrity, practicality, innovation, excellence, and sharing. Lakaffa International will establish itself as a "brand platform center" so that Taiwanese brands can be exported to the international market and good international brands can be brought into Taiwan to truly develop towards multi-brand restaurant conglomeration.
"Authorization of domestic and overseas agency or franchise operation for self-owned brands": including operation guidance, store design and planning, product research and development, education and training, marketing support, and supply of raw materials and packaging materials.
"Agent for international brands to operate stores in Taiwan": to act as an agent for high-quality foreign brands to operate stores in Taiwan, or to act as an agent for development in other countries.
"Brand Appointment": Accept domestic chain brands' appointment to develop chain systems overseas and participate in supporting the actual operation.
"Equity strategic cooperation: Signed a contract with Hangzhou Ruili Catering Management Company, a Chinese chain restaurant group, to expand the regional market scale and enter the Chinese shaken tea market.