La Kaffa International Co., Ltd. (hereinafter referred to as “La Kaffa,” stock code of Taipei Exchange: 2732) today (8^th) announced that since this September, its performance would advance greatly. This year, the first store of Wagokoro Tonkatsu Anzu Ginza would officially open the next day (9^th), and it would open another 5 direct selling stores in different regions, such as Australia and Taiwan, within next two months. The new brand, Mrs. Mi, would also join the group.

La Kaffa stated that, in the first half of this year, the expansion of brands had focused on tea drink and bakery in European and American markets. Its new brand, Bake Code, had opened its first store overseas in Los Angels, US, this March, and the second one in South California last week. It was also confirmed that it would open its second store in Toronto, Canada this mid September. Meanwhile, Chatime had also crossed English Channel to Continental European to open two stores in the fashion capital, Paris.

Since the second half of this year, La Kaffa had been actively developing the market of Taiwan region. Wagokoro Tonkatsu Anzu Ginza opened its first new store of this year on September 9^th in Global Mall in the Banqiao Train Station, which has a high flow of customer traffic, and would open four more direct selling stores in Tainan, Zouying, Zhongli, and Breeze Xinyi within next two months. La Kaffa revealed that, in the first half of this year, six direct selling stores of Wagokoro Tonkatsu Anzu Ginza had been stably contributing more than $30 million to the group every month.

Mrs. Mi is a brand new self-owned chain of Chinese food, which was a join venture of La Kaffa’s Australian subsidiary company and Taste of Shanghai Group. Its first store had been officially opened in Sydney, Australia, on September 5^th, and it provides Chinese local cuisine, such as Shan Xi shaved noodle, and combines healthy concepts to create a new definition for eatery food.

After involving Mrs. Mi in its operation, La Kaffa would also recruit more new brands, such as Le Catch Lobster, a lobster flagship restaurant, and Si Chuan Duan Chun Zhen Beef Noodles. La Kaffa stated that even though in the past its branding had focused on drinks and desserts, it had incorporated Wagokoro Tonkatsu Anzu Ginza last year. Three brands, Mrs. Mi, Le Catch Lobster, and Si Chuan Duan Chun Zhen, also had joined this group this year. These new brands had made this group’s food domain even more complete, and as some new brands, such as Wagokoro Tonkatsu Anzu Ginza, had higher per customer transaction, these brands were expected to help greatly expanding the group’s revenue scale.

Furthermore, for this global expansion, La Kaffa prioritized direct selling stores. It was because direct selling stores’ sales would directly return to the company and were easier to manage; they could also promote the awareness and reputation of brands more effectively. In addition, these stores helped the company directly contact customers, so that customer’s needs could be understood, which helped the company receive information of the market more effectively.

La Kaffa’s chairman, Wang Yao-hui, stated, 2015 was the first explosion year of La Kaffa’s brand expansion. Starting with Chatime, La Kaffa had officially stepped into the well-rounded food and drink market, creating a brand new food and drink flagship kingdom, and La Kaffa would thus be able to be taken to the next level.