La Kaffa Takes a Big Step to Expand globally.
2015 年 9 月 9 日The Brand Upgrading Plan is Activated, Bringing a New Dynamic to the Group’s Operation from Q3.
2015 年 11 月 4 日October, 8th, 2015, Hsinchu.
La Kaffa International Co., Ltd. (hereinafter referred to as La Kaffa, stock code of Taipei Exchange: 2732) announced that its consolidated sales revenue of September was $152 million with an annual growth rate of 21.13%, and the accumulated revenue of the first three quarters of 2015 was $1185 million, increasing 22.48% compared to the same period last year.
The Chinese fast food restaurant, Mrs. Mi, a joint venture by La Kaffa’s Australian subsidiary company and Taste of Shanghai Group, officially opened this September. Wagokoro Tonkatsu Anzu Ginza’s first new store of this year was opened in Banqiao. Because of the abovementioned expansions, as well as the infusion of franchise fees from two stores of Bake Code in California and Toronto, La Kaffa’s revenue in September was quite impressive.
La Kaffa stated that as the high season of tea drinks would soon end, in order to maintain stable monthly revenues, it had activated the plan to emphasize on both food and drinks. After the high season of tea drinks in summer comes fall, and as the food market would be the main focus in this season, La Kaffa would actively expand stores and hold promotion campaigns. As one of La Kaffa’s most important brands, Wagokoro Tonkatsu Anzu Ginza had opened nine stores in Taiwan, which stably contributed revenues to the group every month. In the beginning of this October, its new store had a grand opening in Tainan Ximen Shin Kong Mitsukoshi Department Store, and its daily sales were beyond expectation. Its Chungli Sogo store and Breeze Xinyi store would also be opened at the end of October and the beginning of November respectively. Wagokoro Tonkatsu Anzu Ginza planed to open a total of 13 stores this year, which was expected to maintain La Kaffa’s dynamic of revenue growth.
The chairman, Wang Yao-hui, stated, starting from the tea drink brand, Chatime, La Kaffa had been selling products to regions across four continents, and the stores had been opened in more than 20 countries and regions. However, as the stores were mostly located in the North Hemisphere, sales were subject to seasonal changes. Therefore, La Kaffa had been actively developing food markets to maintain its year-round revenue on the level of a high season. It also had aimed at the middle and higher-priced markets, it would introduce its new brand, Shi Chuan Duan Chun Zhen Beef Noodle in the forth quarter, which would make La Kaffa’s domain of food more comprehensive and more complete.
