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November 20th, 2015, Taipei.
On November 19th, CNN of the US gave an extensive coverage to the impressive performance of Chatime in ASEAN market and its continuous popularity in Malaysia for the past five years (http://edition.cnn.com/2015/11/13/asia/malaysia-chatime/index.html). The report interviewed the young Malaysian entrepreneur, Bryan Loo, who came to Taiwan and brought bobba milk tea back to his country. Since its first store opened in Malaysia in September 2010, Chatime has opened for more than a hundred stores within two years, and now there are 172 stores around Malaysia with 880 employees, helping it become the top brand of bobba milk tea in the country with a market share of 80%. Currently, an average of 1.20 million cups are sold every month, and the annual revenue is up to $10 billion Malaysian Ringgit, which equals to NT$740 million.
Taiwan has a prosperous tea drink market as handshake tea stores can be seen everywhere on the streets. However, very few of them are able to go out from Taiwan’s market. Since the establishment of La Kaffa International Co., Ltd. (hereinafter referred to as La Kaffa, stock code of Taipei Exchange: 2732), globally known for its bobba milk tea, the chairmen, Wang Yao-hui, has been looking for opportunities to expand its world market. Now Chatime has become synonymous with bobba milk tea in Southeastern countries. In addition to the success in Malaysia, the number of stores in Indonesia has also reached 130 last year. In 2013, Chatime was the first Taiwanese brand of bobba milk tea that entered Cambodia, opening its first store in Phnom Penh. In the first year, it opened one store every one and half months averagely. This made Chatime the bobba milk tea brand with the most stores in the country, and it even has also opened a store in Angkor Wat, the world famous attraction. Now, the purple signs of Chatime can be seen everywhere in Southeastern countries, such as Myanmar, the Philippines, and Brunei. The report from CNN of the US was definitely a great recognition of Chatime’s successful export of bobba milk tea.
Now, La Kaffa International continues to develop its food and drink brands to establish a successful business model with Taiwan as the model center for its global operation. La Kaffa will also work more actively and more closely with distributors and partners around the world to export Taiwan’s food and drink culture and to build a global kingdom of food and drink.