The Brand Upgrading Plan is Activated, Bringing a New Dynamic to the Group’s Operation from Q3.
2015 年 11 月 4 日A Special Pride of Chatime’s Bobba Milk Tea.
2015 年 11 月 20 日La Kaffa International Co., Ltd. (La Kaffa hereafter, stock code of Taipei Exchange: 2732) announced that its consolidated sales revenue of October was $151 million with an annual growth rate of 4.23%, and the accumulated revenue of the first ten months of 2015 was $1336 million, increasing 20.10% compared to the same period last year. La Kaffa stated that the newly opened store of Wagokoro Tonkatsu Anzu Ginza in October had contributed revenue from the food market to La Kaffa.
As La Kaffa has been actively developing the meal market, Wagokoro Tonkatsu Anzu Ginza opened stores in Chungli Sogo and Zuoying Shinkong Department Stores in October, and the sales were beyond expectation, helping La Kaffa’s revenue of October increase 4.23% compared to the same period last year and maintaining the performance standard of a high season. In addition, Wagokoro Tonkatsu Anzu Ginza officially opened a store in Xinyi Planning District on November 5th and introduced the lobster and pork chop set limited to this Breeze Xinyi store on the 9th, hoping to attract more customers.
In the fourth quarter, La Kaffa plans to introduce new products of Chatime, refillable tea bags and instant products, which are double rich and reproduce the taste of handshake teas of the stores. These new products would be put on shelves of Carrefour around Taiwan since November 11th, which were its primary distribution channels for global sales. Known for its world standard operating procedures, this time, Chatime sets a precedent for all handshake tea drink brands around the world to introduce these brand new products, revealing the ambition of the brand.
