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Chatime 1,000th shop is expected to set up after next year
The proportion of overseas revenue of Lakaffa is high. Although Lakaffa makes a profit relying mainly on Southeast Asia market, it never stops developing its market strategy for global market. Setting up the Musée du Louvre shop has caused diffusion effect; hence the brand is much more popularized. Chatime planned to start business in Netherlands, Belgium, and Italy. The 1,000th shop is expected to set up after next year.
The chairman of Lakaffa, Wang Yao-Hui said, the proportion of overseas revenue of Lakaffa is over 92 percent and the proportion of ASAN revenue is about 60 percent of the overseas revenue. At present there are most bubble tea shops in Indonesia, as a total of 240 shops. Lakaffa develops its market strategy not only for ASEAN but also for European countries. Australia is the second country where 100 shops are set up, the next country is the Philippines and then Canada.
Chatime owns more than 700 shops now around the world. Chairman Wang Yao-Hui said that more than 100 shops might be run in Malaysia and the US, and the amount of bubble tea shops is expected to exceed 1,000. Meanwhile, acquisition of other companies, including drinking companies and agents with good performance, would be continued.
Chairman Wang Yao-Hui will keep working on ASEAN market. Expansion is going to occur in Indonesia, the Philippines, and Malaysia. For the reason that agents in these countries are stable and have already become leading brand. The amount of bubble tea shops will increase by 120 to 150.
Chairman Wang Yao-Hui also thinks that Southern east countries believe in the benefit of celebrity endorsement. After a celebrity endorses, the revenue increases by 30 percent.
Chairman Wang Yao-Hui will keep working on ASEAN market. Expansion is going to occur in Indonesia, the Philippines, and Malaysia. For the reason that agents in these countries are stable and have already become leading brand
The chairman of Lakaffa, Wang Yao-Hui
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