The world-renowned restaurant group LaKaffa has held “Chatime Good Run Good Love”charity marathons in order to encourage participants to run for children who lives in remote areas for 3 years in a row with the Government of Hsinchu County. Celebrating the 15th anniversary of the group, La Kaffa International is going to expand the charity marathon and offer freebies. The charity marathon is promoted uder the idea of “as you run, I donate.” By running for the charity, participants are not only contributing to their donations but they are also investing in physical health and well-being.

In view of continuing the spirit of business innovation of LaKaffa and warming up for the run on May 18th, the form of the press conference on Febraury 21st was the first in Taiwan, which was a relay race. LaKaffa invited the charity ambassadors , Chang Chih-Hsuan, to lead its employees to run a long distance relay for almost 110 meters covering 1 city, 3 towns (Chen), and 9 townships (Hsiang). The baton was made in the shape of cup of LaKaffa’s subsidiary,Chatime. LaKaffa also practiced what it preached, transferring its action to strength. Furthermore, Chatime’s purple food cart is going to be the energy sources supply for the charity marathon, hoping to attract citizens in Hsinchu to participate the Chatime Good Run Good Love marathon.

LaKaffa has been focused on local development and child welfare for a long time. It holds charity marathon in Hsnchu every year for the sake of promoting the spirit of running for children and appealing people to do charity. The chairman of LaKaffa, Yao-Hui Wang, said that the group has expanded overseas operations in 6 continents; in this case,LaKaffa has highly paid attention to corporate social responsibility. It devotes its energies not only to public welfare but also to decelopment of chidren in remote areas. Moreover, it promotes the awareness of physical exercise by hosting charity marathons. Combining food and LOHAS (Lifestyles of Health and Sustainability), LaKaffa tries to make the run more interesting by its brand influence in order to practice the idea of “Where there is sunrise, there is Chatime.” LaKaffa plans to contribute NT$ 300 thousand dollars to the public welfare fund. It will donate NT$10 dollars as each runner runs per kilometer.

The magistrate of Hsinchu County, Yang Wen-ke, indicated that Hsinchu county has been working on city development and city marketing, which meet the goal of a local enterprise, LaKaffa . By collaborating with LaKaffa for these 3 years to hold charity marathons, do charities, and promote local food for attracting people to participate events enthusiastically.

This year, the “2019 Chatime Good Run Good Love”marathon incorporating 15km and 6km run options will be held because of the Chinese character “six” of LaKaffa International’s name and its “15th“ anniversary. What’s more than before, there are 3 characteristics of the run: a secret route for partcipants, giving Mizuno Tshirt, and friebees worth NT$ 3,000 dollars. The closing date for registration is April 15th, and the regislation is on a first-come-first-served basis.

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By Wei-Chou Lo, Great News Updated December 25, 2018

News Link ： https://n.yam.com/Article/20190221649764