Lakaffa took the lead in the field of restaurant business in launching the digital wallet and online take-out order functions on its mobile app, which included 9 brands under the Lakaffa, hoping to use big data to tie Lakaffa’s gourmet food to customers’ need.

Lakaffa’s Chairman, Mr. Henry Wang, said that “Lakaffa App, with the original purpose of availing itself of the reward-point economics, has already attracted more than 100,000 members, and they have contributed around 10% of Lakaffa’s revenue. The Lakaffa app not only helps customers collect points for getting rewards but also expands the offline-to-online market. Customers will increase their loyalty with our improvements in the digital wallet and online take-out order functions. Besides, we have cooperated with the Cathay Bank to release some exclusive special offers on the mobile app.”

There are 9 brands on Lakaffa App, including Chatime, Wagokoro Tonkatsu Anzu Ginza, Osaka Ohsho, Duan Chun Zhen Beef Noodles and Chun-Sun Cake. The revenue for the first 7 months of this year is more than NT$ 2 billion with the YoY at 58.41%. Since King Za International Co., Ltd. terminated its master franchisee relationship with the brand “Tan Yu”, the outcome of the sales for the first half of this year were still in a loss.

The management of Lakaffa said that “this is an operation-adjusted year for King Za. We will concentrate on our strong brands, centralize our resources for Wagokoro Tonkatsu Anzu Ginza, Osaka Ohsho and Duan Chun Zhen Beef Noodles, reduce the operation expense ratio while maintaining the overall expansion strategy, and aim to increase 23 new stores compared with the total number of stores last year. It is expectable to see both the sales for the second half of this year and net profit increase simultaneously.” Please download and update your Lakaffa App soon: IOS：https://goo.gl/6G53BB Android：https://goo.gl/p2w6s3 More information：https://bit.ly/2MDNaIa

News Link: https://tw.finance.appledaily.com/realtime/20180904/1423693