Chatime, the leading brand of the Lakaffa, has global visibility over 38 countries across 6 continents. From September 18th to September 21st, 2018, the Lakaffa invited all master franchisees around the world to join the “Chatime X” Chatime Partners’ Global Conference in Manila, Philippines. During the four-day agenda, Lakaffa looked forward to its brand development in 2019 and demonstrated its strength in hand-shaken bubble tea beverages originating from Taiwan.

Chatime is the most worldwide-spread brand of hand-shaken bubble tea beverages. From 2004, Lakaffa has distributed its bubble tea beverages in North America, Australia, UK, Indonesia, Philippines, Korea and Japan, and now you can even find one at the Louvre in Paris, France. This global visibility evidences Lakaffa’s motto: Where there is a sunrise, there is Chatime. “In order to consolidate the foundation of Chatime’s brand development in a consistent way, Lakaffa will invite its partners all around the world to gather together each year for a global conference where the operation team will demonstrate the international development plan, administrative and logistic support, and R&D progress for new products to the partners, showing Lakaffa’s global strategy and ambition. The conference will also be a platform between Lakaffa and all partners to exchange the market information and their thoughts on operation in different areas, so as to prepare ourselves for the fast-paced tea beverage market and upgrade our brand competitiveness.” Mr. Henry Wang, the Chairman of Lakaffa, said.

At the “Chatime X” Chatime Partners’ Global Conference, Lakaffa invited a CEO from BBDO to share his international marketing experience; meanwhile, various teams from the Lakaffa headquarters announced the international operation management plan, optimized procedures for raw materials and procurement, annual new products and marketing strategic plans, helping our partners understand more about the brand development. All attending partners also experienced the high-pressure tea-making machine “Advanced Tea Dispenser” and realized the creative value of high efficiency.

With more than 100 agencies and franchisees around the world, these figures are still growing rapidly for Chatime. As it provides comprehensive product planning and service for the brand’s global development, Chatime hopes to grow together with its global partners. While establishing long-term partnerships, Chatime will use “quality,” “innovation,” and “amusement,” the brand’s 3 core values, as motivation to continuously provide quality products and service to customers worldwide, and help regional partners improve their operational efficiency to create win-win scenarios and achieve outstanding performance.